Leveraging Technology

August 15, 2017

Creating a Video

Filed under: Marketing — linda @ 9:46 am

The statistics are staggering! The number of people who use YouTube is over 1.3 trillion. Yes, trillion! And over 300 hours of video are uploaded every minute – that’s every 60 seconds. How many are actually watched? Over 5 billion videos every day.

So what do these numbers mean for you if you are a business owner? People would rather watch a video than read copy. Admit it, you would probably prefer to watch a 15 to 30 second video than read information on a website.

But, you don’t have the software, cameras, know-how to make a video.

Wrong! Making videos are easier than you think and done right, keep your customers’ attention and make the sale.


I use one of two software applications to make videos – PowerPoint or Camtasia. Yes, PowerPoint. Both applications give you the opportunity to create fully animated videos with transitions. And it is the animations or movements on the screen that catch the viewer’s eye. Without it, you are creating a slide show which is neither engaging nor attracting.


Sample PowerPoint Video


I’m not the first to say it, but, you do not need an expensive camera to take pictures or shoot videos. You Smart Phone is all you really need. Take sharp, clear pictures or shoot entertaining videos and import them into the software application you want to use.

How to make that video

Make a few practice videos before you make one to publish on your website, blog, or Facebook page.

Write a script

This is your road map. There are several types of videos that you can make for your business. Most popular are explainer videos and product or service videos.

covershotSample Explainer Video

Decide what you want to say. Keep the sentences short and exciting. These words can be spoken or printed on the screen.

Decide if you want video or pictures or a combination of both.

Write it down. I like to use a two column table with one column describing the picture or video and the second with the words that will be spoken or printed.

Shoot the script

Take the time to set up and shoot or video the pictures or scenes that you need. Even four or five pictures could take an hour to take them right. Video is the same – take the time you need to do it right so you don’t have to reshoot.

Create your video

You will need to move your pictures or video to your computer unless you have an app on your Smart Phone that allows edit on your phone or online.

Import your pictures or video into the software application that you are using. If you are using PowerPoint, you will need to add one picture or video to each slide. In Camtasia, you can import all the media at once, then drag it to the timeline in the order listed in your script.

Add music or narration if you want, then publish or save your work as an mp4 video.

Now all you have to do is upload your creation to YouTube, your website, or Facebook.

Linda Watson is the owner of TLCreations, a multimedia development company specializing in creating effective eLearning courses.
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